Planning a website: useful tips

Do you think it’s time to create a new website?

If this is your idea, or you want to make a restyling of what you already have, with this list you should be able to navigate through the design phase of a website with fewer problems and more efficiency.

By reading this article, you will have a better idea on how to plan your makeover … something that most business owners today are unclear.

Is it time to make or redo your site ?

Find out by checking these points:

  • The position on search engines is falling
  • The plugins on your site are not updated
  • The design is dated
  • There are security problems
  • Your site is not visible on mobile phones and mobile devices
  • There is a renewal of branding

The competitors have decided to make a restyling with the addition of new features that you don’t have

Site loading time has increased over the years

These signals should be able to guide you in choosing the right decision: is a complete renewal the best choice or do you just need to consider some significant changes to your current website?

Define the objectives

If there is a valid reason to redesign a website, the next step is to identify the goals .

The objectives must be specific.

Instead of saying “I want a high conversion site”, better to say: ” I need to increase my conversion by 50% in 12 or 18 months.”

In this way, you will have a concrete number to work with. Now, it’s time to prepare a spreadsheet that illustrates the tasks to achieve your goals.

This operation becomes painless if you have a professional team.

It may seem easy to say that 1 goal is better than the other, but I Should like to encourage you to take a step back: analyze what is happening and check the numbers that are good for you.

Can you monitor the numbers on your site ?

Current performance monitoring

Now that the wish list is ready, the next question is:

what are the important elements to consider ?

Let’s discover the positive points of your website, evaluating the indicators as:

  • Conversion rate
  • Bounce rate
  • Loading time
  • Report again vs. returning visitors
  • Number of searches
  • Number of visits
  • Sales: conversion rate
  • Number of purchases
  • Number of contacts
  • Time spent on a page
  • Google Analytics is able to provide a complete analysis of the performance of your website.
  • Monitoring the current performance of the website allows you to check the gaps in the design, content and functionality.

Think of the last time you visit a website: what made you decide to stay or leave?

  1. The title quite convincing?
  2. Have you been attracted to something?
  3. How was the experience?
  4. Have you been satisfied with the layout?
  5. Now imagine if that site was yours .
  6. So how do you know which part to update?

The collection of key performance indicators show you where to take action.

Put this data on a spreadsheet in which the team can use as a reference. This will serve as a baseline to help the team prioritize each activity. In this way, progress of the project and the resources needed to complete it.